Old brand

New symbol



Logotype re-design, re-branding, typography, labels, packaging.

A company dedicated to curly hair care products, created to serve the curly hair community and manage their hair naturally. Uncle Funky’s Daughter’s product line includes Eco-friendly cleansers, conditioners, moisturizers, and curl definers, using renewable plant resources of aloe, coconut, and olive as bases.

On the old brand was an image of a woman with an afro in the center, which needed to be replaced with one that reflects the global curly hair market. The new labels were carefully designed to be aligned with the aesthetics of the original labels to provide a smooth transition into the re-branding.


The new logo consists of eight interconnecting circles, forming a geometrical pattern in radial balance. In between this circles, gaps of 8 are created, from center to end, with an 8 point star in the middle. This symbol represents the universe and signifies balance, unity, and harmony with nature.



The Dieline 9-Dec-2015

Packaging of the World 1-April-2016

HOW Design Live - The Pricing Game May 2016

All works © PIERO SALARDI 2019

Please do not reproduce without the expressed written consent of the author.